Core UX
First Impression Breakdown
Analyze how users perceive your product in the first 5 seconds. Discover what elements capture attention, whether your value proposition is clear, and how to optimize above-the-fold content for maximum impact.
Visual Hierarchy
Evaluate the visual weight and scanning patterns of your interface. Learn how users naturally navigate your page, identify hierarchy issues, and improve content prioritization using F-pattern and Z-pattern principles.
Readability
Measure text legibility, contrast ratios, and content comprehension scores. Ensure your typography meets WCAG standards and communicates effectively across all devices and user contexts.
Cognitive Load
Assess mental effort required to complete tasks based on Miller's Law and cognitive psychology principles. Reduce decision fatigue and simplify user journeys for better conversion rates.
Consistency
Check design pattern uniformity across all touchpoints. Identify inconsistencies in spacing, colors, typography, and component usage that create confusion and erode user trust.
Trust & Conversion
Trust Signals
Identify credibility indicators and social proof elements that build user confidence. Analyze testimonials, security badges, certifications, and trust-building patterns that influence purchase decisions.
UX Writing
Evaluate microcopy, CTAs, and content clarity for effective user guidance. Improve button labels, error messages, and instructional text that directly impact conversion rates.
Behavioral UX
Analyze user behavior patterns and psychological triggers that drive action. Apply principles like scarcity, urgency, and social proof to optimize decision-making moments.
Emotional Design
Assess emotional responses and delight moments throughout the user experience. Create memorable interactions that build brand loyalty and encourage repeat engagement.
Forms CRO
Optimize form design for higher completion and conversion rates. Reduce friction, implement smart defaults, and apply progressive disclosure to maximize form submissions.
Interaction & Flow
Information Architecture
Evaluate content organization and navigation structure effectiveness. Ensure users can find information intuitively through proper categorization, labeling, and menu hierarchy design.
Interaction Design
Assess feedback loops, affordances, and interactive element design. Create intuitive micro-interactions that communicate system status and guide users through complex workflows.
User Flow
Map and optimize the journey from entry to conversion points. Identify drop-off points, eliminate unnecessary steps, and streamline paths to key user goals and actions.
Information Scent
Measure how well links and labels predict destination content. Apply information foraging theory to ensure users can confidently navigate toward their goals.
User Story Match
Verify alignment between user goals and product capabilities. Evaluate whether your interface effectively addresses the jobs-to-be-done your users are trying to accomplish.
Technical UX
Mobile UX
Evaluate touch targets, responsive design, and mobile-specific patterns. Ensure optimal thumb-zone placement and mobile-first experiences that meet modern user expectations.
Accessibility
Check WCAG 2.1 compliance, screen reader support, and inclusive design patterns. Ensure your product is usable by people with disabilities and meets legal accessibility requirements.
UX Risks
Identify potential usability issues and friction points before they impact users. Proactively discover dark patterns, confusing flows, and accessibility barriers in your interface.
Technical UX
Assess performance impact on user experience including load times, Core Web Vitals, and interaction responsiveness. Optimize technical factors that directly affect user satisfaction.
Advanced
SEO UX
Analyze the intersection of search optimization and user experience. Optimize for both search engines and users with content structure, internal linking, and engagement signals.
Persona Alignment
Verify product-market fit and target audience alignment. Ensure your interface speaks to your ideal user personas with appropriate messaging, features, and visual design.
Competitor Analysis
Benchmark UX patterns against industry competitors. Identify opportunities for differentiation and areas where competitors excel that you can learn from.
UX Metrics
Track quantitative measures of usability including task success rates, time on task, error rates, and user satisfaction scores like NPS and SUS.
Nielsen Heuristics
Evaluate against Jakob Nielsen's 10 usability principles including visibility of system status, error prevention, user control, and consistency in design patterns.
UX Laws
Apply cognitive psychology laws like Fitts's Law for target sizing, Hick's Law for decision complexity, and Miller's Law for information chunking.