Cookie Policy

This Cookie Policy explains how Heurilens ("we," "us," or "our") uses cookies and similar tracking technologies on our website www.heurilens.com. By using our platform, you consent to the use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, improve your user experience, and provide analytics to help us understand how our platform is used.

Types of Cookies We Use

1. Essential Cookies

These cookies are necessary for the platform to function properly and cannot be disabled. They enable core features such as:

• User authentication and account management
• Security and fraud prevention
• Session management and navigation
• Load balancing and server optimization

Examples: Authentication tokens (NextAuth.js), session cookies, CSRF protection tokens.

2. Performance and Analytics Cookies

These cookies help us understand how users interact with our platform by collecting anonymous usage data. This allows us to:

• Analyze traffic patterns and popular features
• Identify and fix technical issues
• Measure the effectiveness of our UX improvements
• Track conversion rates and user engagement

Examples: Google Analytics, Vercel Analytics, custom performance tracking.

3. Functional Cookies

These cookies enhance your experience by remembering your preferences and settings. They enable:

• Role selection (Designer, Developer, Marketing, etc.)
• Language and regional preferences
• Theme settings (light/dark mode)
• Analysis history and saved reports

Examples: User preference cookies, local storage for dashboard settings.

4. Targeting and Advertising Cookies

We may use these cookies to deliver relevant ads and measure the effectiveness of our marketing campaigns. These cookies track your browsing activity across websites and help us understand which channels bring users to Heurilens. You can opt out of these cookies through your browser settings or third-party opt-out tools.

Examples: Google Ads, Facebook Pixel, LinkedIn Insight Tag.

Third-Party Cookies

We work with trusted third-party services that may set cookies on your device. These include:

• Authentication: NextAuth.js for secure login and session management
• AI Services: OpenAI for generating UX analysis insights
• Hosting and Infrastructure: Vercel, AWS for platform delivery
• Analytics: Google Analytics for usage tracking
• Payment Processing: Stripe (if applicable) for secure transactions

These third parties have their own privacy policies and cookie practices. We encourage you to review their policies for more information.

How Long Do Cookies Stay on Your Device?

Session Cookies

These temporary cookies are deleted when you close your browser. They are used primarily for authentication and navigation within a single session.

Persistent Cookies

These cookies remain on your device for a set period (typically 30 days to 2 years) or until you manually delete them. They remember your preferences and settings across multiple sessions.

How to Manage and Delete Cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Allow only first-party cookies
• Delete cookies after each browsing session
• View and delete individual cookies

To manage cookies in popular browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

Opt-Out Tools

You can opt out of certain types of cookies using these tools:

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
• Network Advertising Initiative: https://optout.networkadvertising.org/
• Digital Advertising Alliance: https://optout.aboutads.info/

Impact of Disabling Cookies

Please note that disabling cookies may limit your ability to use certain features of Heurilens. Essential cookies are required for core functionality (e.g., logging in, saving analysis reports), and blocking them may prevent you from accessing the platform.

Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) signal that requests websites not to track your online activity. At this time, there is no industry-wide standard for responding to DNT signals, and Heurilens does not currently respond to DNT requests. However, you can manage cookies and tracking through your browser settings as described above.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of Heurilens after such changes constitutes acceptance of the updated Cookie Policy.

Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us: